Competing with China?


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If your U.S. customers and prospects are buying from China manufacturers,
    you can take that business back by following three simple steps – FEWER, FASTER, FINER.

Michael McKeldon Woody

Michael McKeldon Woody is President and founder of International Marketing Advantages, Inc., a consulting firm specializing in strategic marketing, international business, and mergers and acquisitions both based in Providence, RI.

He has served as Chairman of the Board of the Promotional Products Association International, as a member of the Board of Trustees of the Promotional Products College Education Foundation, and as president of the New England Promotional Products Association. He was Counselor Magazine's International Person of the Year in 1999, and the New England Promotional Products Association's Person of the Year in 1992.

Mr. Woody received his MBA from Providence College in 1983, and his Bachelor of Arts, Summa Cum Laude, from Providence in 1977. In 1997, he received the Dr. William McDonnell Award for volunteer service from Providence College, and served as the president of the College's National Alumni Association in 2007. He is currently Vice-President of the Providence College Liberal Arts Honors Program Leadership Council.

Discussing topics as varied as the climate for mergers and acquisitions, the future of distribution networks in an online world, and using metrics to make informed marketing decisions, Mr. Woody is a frequent speaker at industry conferences and trade shows. At the 2011 Rhode Island Business Expo, he presented on the topic of how U.S. manufacturers can better compete with China. 

He has also published numerous articles on issues including international marketing, total quality management, how European companies can best access the U.S. market, and China currency fluctuation.  In April 2000, he testified before a subcommittee of the U.S. Senate Foreign Relations Committee on the lessons of NAFTA for American businesses.